Are You Leaving Hail Money on the Table? PM74

What really happens when you bid a hail job for a body shop and say, “I’ll do it for X”? Is it possible to sell your future on just one job? A hail season’s worth?
I once felt that, hey, I’m just one guy. How I price doesn’t matter, right? Except it does.
You and I and every PDR tech good enough to work for body shops are now part of a big machine. Like it or not we drive the paintless division of the collision industry.
Think about it. For years it was body, frame, paint and mechanical. Now throw in paintless.
Listen and see how and why you price for hail and dents at collision shops makes a big impact.

• You say charge like a pro, aren’t you just being greedy?
• Why dropping your price is the greediest tactic of all
• Some of the most important real estate in your business (all have it many never use it)
• Get a good photo of flayed out car for estimating without stealing it

Links mentioned in this episode:
Overhead view of car for esimates
Gotprint.com for business cards
Appsumo for deals on stock photos

The Value of One PDR Customer - PM73

Please a customer and they will tell 10 others. Its a tired old axiom, but it only scratches the surface of what’s really going on in your paintless business.
Is it possible that one client could become a “super” customer?
This is the person who loves you and your PDR service so much, they tell everyone about you. They repeat the story over and over to any who will listen.
They will not forget you.

• How do you recognize this kind of client?
• What should you do when you find one?
• What can you do to create an experience so great they can’t help but talk about you?
• How to fix your customer’s dented ego

PDR Review Getting System
Are You Choosing the Right Customer?
How to make a Customer feel indebted to you
Edge Jack hem tool

Moving Day - PM 72

All the excitement of getting a new shop or house is too often snuffed out by the labor of packing and moving.
We've been throwing stuff in corners and cubbies, never to touch it again for years. Now its all in our face. Take the nostalgia walk with us and discover why some of our current setup won’t be going with us.
Also in this episode:

• Elimadent Glue gun review
• Shocking, but even your best customer is going to other shops, here’s what you need to do now
• Is it really possible to have too many lights?

Be and Act Like the PDR Expert You Are - PM71

Hail Season puts a paintless tech and business owner in a unique position.
You are viewed as the authority on price, fixability, repair options, etc.
But some PDR business owners are shy and reserved about stepping into the expert role. We cover 2 key areas where your expertise is needed:

1. Insurance supplements
2. Getting paid

• how we finally solved a problem with our bank and accepting two party checks.
• How the changes in banking are affecting service
• How to behave when filing and negotiating a supplement

Links Mentioned in this Episode:

Direction to Pay sheets for hail PDR

Hail Money Coming - be Ready

How Not to Be Intimidated in PDR

Should You Sell Your PDR Business? PM70

Ever wonder what your PDR business might be worth? Would you sell it?
Never kill the goose that lays golden eggs, they say. Yet, you still may be ready.
What are some factors to consider?

• Who will buy it?
• Will they run it well?
• Do they have more resources than you? Time?
• How long will you stay on during transiition?

• Tool review: Druztools Pimp Stick
• Prior hail damage - update
• Facebook slander - how we handled it

Links mentioned in this episode:
David Bowie Sold future earnings
VW loses right to "Rolls Royce" name
Barbara Corcoran How I Built This

Is It Time for a Bigger Shop? PM69

Overhead. The largest expense you have.
Some techs say, I don’t want to be tied to a shop. Some would never be without one.
Others think its too expensive and opt for a $700 truck payment instead. Here is our take on expansion and what’s coming up in our PDR business.

• Should I even have a shop at all?
• How you know when its time to expand
• Your customers perception - we discovered ours in the strangest way
• The shops we’ve had through the years and why

Make Your PDR Website Even Better - PM68

I really like the picture on our paintless repair website. But what does it say to customers? Does it convey the message which will get them to call and give us money?
How would you even know?
This episode tells you exactly how to know which picture, headline or element is the best for maximizing your web results.
We’ll show you some ways to do it free and tell you the things we are testing very soon.

• Where to split test for free
• How to set it up
• Why its important
• Tips on images for your PDR site

Derek has some reviews on tools as well:

• Edgy Tools Knockdown
• Plastic Hammer from Druztools
• Dentgear Buddy Tool 18"

Links mentioned in this episode:

crazy egg article on testing with analytics
google analytics
"Everybody Lies" by Seth Stephens-Davidowitz
Appsumo.com
imageoptim app
kraken.io image cruncher

How Your PDR Customer Thinks About Price PM67

“How much for a small dent?” You hear this many times a day if you do retail.
Of course, you have to get to the bottom of the real deal. We show you how in this episode.
But should you give a price or range by phone? I know we don’t want to and we discuss why, and how a recent observation is causing us to change our ways.

• What to put in a texted or emailed price for protection
• Why your customer wants a price in the first place
• Your customer thinks one way, but here’s why you shouldn’t

Links mentioned in this episode:
Finding the Right Price for Your Dent Work
How to Negotiate in Paintless Dent Repair
Why You Need to Charge More for Dents