What Your PDR Customer Really Wants - PM97

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service.
Oops you missed it.
Fixing the dent is only one of the things they want (and its the last they want to talk about).
Listen to uncover the six things your customer really wants. Then check out the list below to help you sell more dent work, and write unbeatable ads.
Can you figure how to use at least on of these true customer desires in your selling or ads?

  • recognition
  • sense of pride
  • independence
  • freedom
  • security
  • self confidence