Used car work is the low hanging fruit of any reconditioning business. PDR, detailing, touchup, just a snippet of what gets done to a used car.
Get some dealers, build your confidence in dent repair, yes.
What are the perils of doing so? Can where you start also be the end of your paintless business growth?
Uncover these dangers:
- the tainted referral
- confusing selling with negotiating
- Ironic account holding. What it is, and how to spot it
- holds your retail pricing low
- If they get hailed on I’m getting all their work
Listen as we discuss the solutions to these profit killers
Work PDR Wholesale the Right Way
“Have you guys ever burned out pushing dents?”
“No, I haven’t”
This was my answer to Ron Kronon in this episode’s interview.
But I was not completely honest. Burn out just might be why I stopped the paintless dealer work in 2003.
What I felt was the hopeless futility of doing dealer work.
They tried to hire one of my employees to compete with me. They set the prices. They dictated my earnings.
The only way to win the game was not to play.
If you do dealer work and this bothers you, sorry. It still bothers me.
Looking back now, I see most of my beliefs about doing dealer work were internal nonsense.
I think there is a right way to do it. Stay in charge. Keep your sanity. Not feel backed into a corner.
The “I gotta do this unfixable car or I’ll lose the account” nonsense that seems to rule the PDR vendors belief system.
Derek and I have worked hard to overcome this.
Its worked out well, both in income and emotional well being.
But here’s the reality.
A good business setup for any paintless tech is going to be a balanced mix of retail and wholesale.
How we choose to do business is not right for all and we know this.
What does a dealer used car manager or recon manager think of you as a vendor? What mistakes does he see you making when you try to get his work?
To find out, we interviewed Ron Kronon, a 30 year vet of wholesale PDR. He also grew up around dealerships.
In this episode you’ll discover:
- Why some PDR techs give up too soon on dealer accounts
- A better way to give a price so you don’t lose the gravy part of the repair
- Why selective quality may be a necessary evil when doing dealer work
Work Wholesale the Right Way