Hail Fraud: Why and How to Educate Your PDR Customers - PM93
Imagine coughing up money for a new car only to find it has hail damage on it. The underhanded way the dealer treated this customer would make Bernie Madoff blush.
Herein lies the reason for becoming more than just a metal pusher:
- Consumer education builds trust.
- Trust makes sales.
The stories you hear and experience can become public service announcements. You’ll see how to forearm your clients against dealer fraud and other shenanigans.