[pullquote align=”normal” cite=”John Wanamaker”]Half the money I spend on advertising is wasted; the trouble is I don’t know which half.[/pullquote]
Testing your marketing results is tough when dealing with individuals and their cars. Was it random or a result of your marketing efforts?
- Real customer feedback – how to know why they chose you
- how we wound up fixing dents for the competition
- how to decide if you should work for them
- More proof of the power of No
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