Your customers are smart, which is why they wound up in your shop or on the phone with you.
From you they need guidance, but what’s the best way to give it? Come right out and tell them what to do? Might work sometimes.
Better if you help them in a way which makes them feel as if it was their own discovery. What follows will be their own decision.
For this, you need influence. The ethical means to build the bridge to your business.
This is part 2 of our Persuasion episodes. Based on the newest book by Robert Cialdini
- What’s the best order to use persuasion factors?
- What subtle ways can you make the sale before the sale?