If you knew what your customer’s really wanted, how could that help you close more paintless dent sales? Learn to ask open ended questions (just like the last sentence) to help you discover how to fulfill their biggest wants.

• How “active listening” puts you in the customer’s shoes
• 3 voices you can use in negotiating, one works like a jedi mind trick
• how to mirror your customer and get them to show their wants

This episode is based on the book “Never Split the Difference” by Chris Voss and Tahl Raz.
Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on iTunes!Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on Stitcher!

Fear of starting a business is often based on illusions (False Evidence Appearing Real) we shed light and expose these progress killers like:

• imposter syndrome
• paralysis of analysis
• find your passion… (a lot of us believe this one, here’s why its not helpful)

Find out why the fear happens, how it still happens to us and how to conquer it

Also, what daily habit can reinforce the success feeling?

Links:
“The Trick to Money is Having Some” by Stuart Wilde
“Deep Work” by Cal Newport

Past episodes mentioned:

how talking about something becomes same as doing it – episode 21
no such thing as an overnight success – episode 8
how not to be intimidated (even by yourself) – episode 28

When starting out, you face competition which can seem too big to take on. Multi tech firms like Dent Wizard, more established techs, and even body shops that outsource their dents.

What can you do, being the new kid on the block?

Its the classic David Vs. Goliath technique. Use their assets against them. Listen to find out how.

• Large companies
• More experienced techs
• Outsourcers
• Gorilla Fan TV givers?!

Also discover:

• is it legal to save a deductible?
• how to maximize profits on a job

Episodes mentioned:

Market your PDR Business Part 1

Market Your PDR Business Part 2

Ethical Persuasion Techniques

[thrive_drop_caps color=’blue’ style=’1′]T[/thrive_drop_caps]hey say behind every successful man is a surprised mother-in-law. If you have a partner who is a fine helper to you, I know you will enjoy hearing some of our ups and downs in the PDR business.
Hear tips on setting up a life to go on the road (even with kids). What it was like going through the challenges of starting a business

• if you homeschool your kids then the whole family can travel, but should you?
• what she might say to the wife of a pdr tech
• her advice for managing a seasonal business

Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on iTunes!Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on Stitcher!

We charge more than our competition and this week 2 different customers taught us why its the right thing to do.
There are three main reasons you have to charge more. Learn this and how to overcome the objections.

• why you can’t be the low price leader
• why busy is not same as profitable
• 3 reasons why you set price too low
• how to ask for and get the price you want
• New to the business? Here’s how to set a higher price

Set your PDR business up to get higher prices:
How to Market Your PDR Business Part 1
How to Market Your PDR Business Part 2

Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on iTunes!Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on Stitcher!

Ever feel like you gave a lower price than you should for a dent repair? Could it be the customer or manager intimidated you?
You might be surprised at how much your business and well being improves once you learn how to avoid it.

• customers
• body shop managers
• insurance adjusters
• other Paintless Dent Repair Techs

“Winning Through Intimidation” by Robert Ringer
Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on iTunes!Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on Stitcher!

[thrive_drop_caps color=’blue’ style=’1′]G[/thrive_drop_caps]oals, ambitions, targets. Things you want, things you strive for. You see what you want, but what about the things you don’t?
How does learning to say no more often get you more business and make more off each one?
What must you say no to, in order to make your goals become yes?

• How saying no can save a life
• Why it will increase your business
• A surprising shift in the way we think about failed repairs

When to say no to:

• Insurance
• Car owners
• Shop managers

Episodes mentioned:
Hail car buyers strange behavior
How to work hail without getting ripped off
Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on iTunes!Click here to Listen, Subscribe, and Review Paintless Mentor Podcast on Stitcher!

[thrive_drop_caps color=’blue’ style=’1′]T[/thrive_drop_caps]hey want you to fix their dents, but customers need something more from you.
Why would someone call you, a dent professional, then not listen to your advice? Do you feel frustrated with your customer interactions?
There is much more going on in your customers’ mind. Unlock the reasons behind their behavior, then you’ll know how to help them best.

Are some dent techs just naturally more focused? A review of the book “Look me in the eye” by John Elder Robison. How an outcast kid became the guitar tweaker for rock bands Pink Floyd and KISS.

• Is it possible to buff a paint crack back together?
• The best method for crown repair and the logic behind it.
• Will we all work as body shop employees some day?
• Are you putting the right things first in Your business?

Episode 2 “How to Work Hail Without Getting Ripped Off”

Tools we like:
Black Plague glue tabs