Put Your PDR Website at the Top of Google - episode 53

paintless mentor podcast 53 seo pdr website

Your name in lights. 15 minutes of fame. First page of google. Three things you might want. First two? Not likely. The third we can help you with.

SEO, or search engine optimization. Big words simply saying your Paintless dent business on page 1 for your search term. e.g. (your town)+dent repair.
Interesting subject? Not unless you understand the power of getting, having and yes keeping a front page listing. We're talking about natural listings, the kind which give you credibility and a steady stream of dent customers.

You will discover why a site makes it to the top, the tools to use get there and finally, a couple of tweaks to dominate your town's PDR listings.

In this episode:
  • How to check and then make your site google friendly
  • What you need on all your social media sites
  • Why user experience is key to SEO

Links mentioned in this episode:
Startpage.com
Google webmaster tools
How to Market Your PDR Business - Part 1
How to Market Your PDR Business - Part 2

Grab the Paintless Training Cheat Sheet


Uncover training secrets, best ways to practice and what to watch for. (3 bonus videos)Download

The Future of Paintless Repair - episode 52

Paintless Mentor Podcast - 52

Where are we headed and when will get there? Will the paintless dent repair business get easier? Harder?
Are brokers taking over the hail business? What can you do about it?
Will the T-hotbox take over the paintless method and make push-behinders obsolete?
Should you switch to glue pull PDR only?

Listen as we talk about what's to come and some updates too:
What's the final cost of our thank you card program?
How State Farm thinks about what you do.
Also mentioned in this episode:
Get PDR Reviews on Purpose
T-Hotbox tips with Drew Lechtenberg of Druztoolz.com

How to Get Reviews on Purpose - Episode 51

At one time, we had a killer system for getting testimonials. Not just text, these were bonafide audio recordings of real customers. 35 different people called in and recorded a message for us. It worked really well. So we stopped.

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Phone in reviews
I know, makes no sense to us either. Which is why we're starting it back up.
But this is a different time. Social Media. Smart phones, all that. OK, but this review getting system will still work, and you get to see the whole thing in action.
Hear the story of how we did it and how we're fixing it. Then download the freebies for your own PDR business today. Start capturing glorious, business getting, confidence building reviews right away.
In this episode you will discover:
  • The state of mind which makes people want to give a review
  • Where to have them submitted
  • Don't let them just sit there, do this with your reviews once you get them
  • a powerful plug in for your web site for getting reviews

Links mentioned in this episode

Persuade Your Customers in 6 Ethical Ways Episode 7
Dent Terminator's review page (for both getting and showing)

The 7 Strongest Episodes for Your Paintless Dent Repair Business - Episode 50

Ep. 50 Paintless Mentor Podcast

The best of 2016
Putting this list together was fun for Derek and I, thinking about these subjects and the impact they had on our business and life.
We chose these episodes based on downloads and feedback from listeners, but also they are our personal favorites.
So if you missed them first time around, definitely check them out. If you already heard them, they are worth a second listen
Thank you as always for your kind attention and keep those questions coming.

Here are the top episodes:

#7 really two episodes: "How to Market Your PDR Business part 1" and "How to Market Your PDR Business part 2” episodes 5 and 6
Breakdown: A list of the smart things you can do to build your business, many of them free.
Continue reading

Business Scams: Seize the Strategy Without Losing Trust - episode 49

I

could never do that! So says the person turned victim who just now realized the tactic used against them. Is it possible to find something good in a scammer's tactics?

Look, these guys are often shameless about crossing lines you never would. But not all the lines are bad. Sometimes a scammer just uses smart methods, which in themselves are not evil.

How can knowing these tactics help your paintless dent business?

In this Episode You'll Discover:

  • Why you must be shameless about self promotion
  • Taking a man's last dollar - or are you?
  • how high price gives you credibility
  • manipulate the media in your favor

Links and Resources Mentioned in this Episode:

Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam

Trust Me, I'm Lying: Confessions of a Media Manipulator

American Huckster: The Untold Story of Napoleon Hill

Fearless Marketing - Sell Dents Like a Parking Lot Predator

PDR Business planning for the upcoming year - episode 48

Ep 48 paintless mentor podcast

Maximizing the results of the upcoming year can happen only if you do things on purpose. This episode helps in a number of areas including:

  • Year end tax planning for a seasonal business
  • Changes to your marketing and website 
  • Getting ready for the busy season
Also in this episode:
  • Are you really a creator or something else
  • how to say exactly what your customer wants you to say
  • should your website be short or long?
  • what daily habits should you adopt this year?
  • How you can schedule your day to be more effective
  • Why you are so anxious at the start of the hail season

Pareto on Paintless - 80/20 to Make More From Fewer Customers - episode 47

Paintless Mentor Podcast Episode 47

The Pareto Principle or 80/20 as its more commonly known applies in just about everything. Even paintless dent repair.

It can be used as leverage in your business and life to get more of what you want, and less of what you don't.

Hear how it applies in:

  • Dent Repair - how you fix a dent, and how you might approach a whole hail job
  • Hail Estimating
  • Customer selection - should you even write an estimate for this one?
  • Your daily routine
Also:

"80/20 Sales and Marketing" by Perry Marshall and Richard Koch

You Broke My Car! Handle Customer Service Issues the Right Way

episode 46 Paintless Mentor Podcast

I

f you fix dents on cars for any length of time, you know things happen which may make your customers angry. Listen for the best way to handle customer issues
  • Customer problems? Do this every time even when you don't think you should
  • Angry customer starts a rant on social media, what's the best way to handle it?
  • Customer is always right, true or false?
  • Retail stores with liberal return policies, is this a model you should try to follow?
  • Multiple scenarios you may live through with PDR customers, how to handle each
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